Deliver

One of the primary advantages of the delivery model used by Morello is the ability to generate pages dynamically based on context; for example the interests of visitor that is viewing the page.

Morello enables you to manage your user community and their profiles and includes such functionality as user self registration, groups (that they can opt in and out of) and language preference.

These users can then be matched with the way you have classified your content through metadata or by dividing your content into areas of interest (called collections). Once these rules are created, you can serve content to your audience that will interest them or that you want to target them with.

Of course this is not limited to public web pages, you could be delivering personalized RSS feeds based on a visitor's interests or subscriptions. Or you could deliver a personalized intranet homepage to your staff, containing news that is relevant to their job or role.