Morello News http://www.hellomorello.com Alterian and Morello press releases London event discovers customer engagement is key to brand survival http://www.hellomorello.com/news/101752/?view=Standard London event discovers customer engagement is key to brand survival - Marketing industry stars come out at Alterian Engaging Times European Summit to discuss how customer engagement requires a radical new way of thinking. Social Media to become focus for marketers in 2010 http://www.hellomorello.com/news/2010annualsurvey/?view=Standard Alterian annual survey finds that two thirds of marketing professionals are to invest in social media over the next 12 months youDb Selects Alterian Technologies to Improve Delivery of Marketing Campaigns for Clients http://www.hellomorello.com/news/youdb/?view=Standard youDb Selects Alterian Technologies to Improve Delivery of Marketing Campaigns for Clients. Leading Brazilian Service Provider Implements Alterian’s Marketing Technologies to Drive Effective Campaigns and Improve ROI for Customers Global marketing analytics company, Alterian, opens office in Singapore http://www.hellomorello.com/news/singaporeoffice/?view=Standard Singapore – 21 December 2009 – Alterian has strengthened its commitment to the Asia Pacific region today by announcing the opening of a full-service operation in Singapore. Alterian Rated as A Strong Performer in Cross Channel Campaign Management by Independent Analyst Firm http://www.hellomorello.com/news/forresterwavecccm/?view=Standard New York, December 18, 2009 Alterian today announced that it has been rated as a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management, Q4 2009 (December 2009) by independent analyst firm Forrester Research, Inc. Alterian predicts a new decade of marketing trends http://www.hellomorello.com/news/marketingtrends/?view=Standard Social media monitoring, customer engagement and analytics take centre stage in 2010 Alterian Upgrades SM2 to Address Social Media Marketing in Near Real Time http://www.hellomorello.com/news/sm2upgrade/?view=Standard CHICAGO, November 20, 2009 Alterian (LSE: ALN), an integrated marketing platform provider, today upgraded its social media monitoring solution SM2 with features that enable social media marketing in near real time to meet the growing pace of online conversations Alterian's New WebJourney Web Analytics Solution Successfully Enters Final Stages of Testing http://www.hellomorello.com/news/98870/?view=Standard Alterian's New WebJourney Web Analytics Solution Successfully Enters Final Stages of Testing. WebJourney delivers web behavioural data to enable marketers to improve customer engagement Epsilon Partners with Alterian for Social Media Monitoring and Analysis http://www.hellomorello.com/news/98872/?view=Standard Alterian's New WebJourney Web Analytics Solution Successfully Enters Final Stages of Testing. WebJourney delivers web behavioural data to enable marketers to improve customer engagement Alterian posts strong first half financial performance http://www.hellomorello.com/news/98868/?view=Standard Alterian posts strong first half financial performance. Over 150 new end user organisations adopt Alterian technology and further new products to be released shortly