youDb Selects Alterian Technologies

youDb Selects Alterian Technologies to Improve Delivery of Marketing Campaigns for Clients

Leading Brazilian Service Provider Implements Alterian’s Marketing Technologies to Drive Effective Campaigns and Improve ROI for Customers

New York, January 5, 2010 Alterian (LSE: ALN) the leading international integrated marketing platform provider today announced that Brazilian database marketing firm youDb has selected its marketing technologies to help drive effective campaigns for its clients.  youDb has purchased Alterian’s Selection Planner, Analytical Reporting, Campaign Manager and  Data Discovery and Visualization products to improve the quality of marketing campaign delivery for clients.

youDb is one of Brazil’s foremost intelligent database marketing companies responsible for changing the role of marketing for many organizations in Latin America.  youDb has worked with a number of organizations in the Brazil market who are leaders in their space including Nestle, Mercedes Benz and Fiat.

“Businesses in Brazil are increasingly beginning to recognize the importance of well targeted and measurable marketing campaigns to help drive engagement with customers that results in dramatically improved sales,” said Leonardo Barci, Chief Executive Officer, youDb. “Brazil is one of the fastest growing economies in Latin America and businesses need to get their customer engagement right to capitalize on these huge opportunities. Through the use of the Alterian platform, we can help our clients have the right conversations with the right people and turn prospects into paying customers.”


youDb will be using the following Alterian technologies to implement campaigns for its client base:
• Selection Planner: Designed to improve the results of marketing efforts by refining the selection and communication to targeted segments and providing more engaging and relevant offers to customers and prospects.
• Analytical Reporting: Combining the benefits of static business reporting with the interactive nature of analysis to provide insightful analysis across the business.
• Campaign Manager: Enabling agencies to carry out working segmentation across millions of prospects and customers to ensure the best-fit prospects are delivered the most suitable campaign possible.
• Data Discovery & Visualization (DDV): Allowing businesses to visualize a wide variety of patterns and relationships within customer data in a dynamic manner.

“South American businesses have very quickly begun to realize that improving the targeting of their marketing campaigns can have a huge impact on their bottom line,” said Michael Fisher, Senior Vice President Sales & Marketing, The Americas. “The Alterian platform adds a layer of visibility and flexibility to organizations marketing efforts, helping them to understand their customers and subsequently increase the impact of their communications.”

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About Alterian
Alterian (LSE: ALN) empowers organizations to create relevant, effective and engaging experiences with their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.
Alterian’s unprecedented integration of analytics, content and execution through industry leading tools, such as the Dynamic Messenger email platform, SM2 Social Media Monitoring platform and the award winning Content Management solutions, enables companies to build integrated communication strategies which create a true picture of the individual.

Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian’s Partner Network, visit www.alterian.com or the Alterian blog at www.engagingtimes.com.